- Project: Website Realignment
- Services: Strategy, Copywriting, Website Development
- Web: mcdonaldpelz.com
McDonald-Pelz's international presence required a thorough understanding of their target customer. An in-depth persona process helped to identify significant emotional factors that were not being addressed. The newly completed website helped lend credibility to the organization during the sales process, increasing their perceived value.
The 35pg consumer overview packet required video chats with out-of-state senior leadership to define the customer journey.
Highly strategic page layouts helped establish a sales narrative by bringing purpose to every piece of content on the site.
Saving thousands in development costs, McDonald Pelz did not need to invest in the construction of a content management system (CMS).