- Project: New Company Website Build
- Services: Strategy, Copywriting, Website Development
- Web: connectyourspace.com
As a subsidiary of Silvergate Technology LLC, Connected Spaces helps to install home automation equipment. The launch of this new business unit required an analysis of the potential customer to identify fears, motivators, and objections that drive the buying process. A conversion-based copywriting approached helped establish the sales narrative as the backbone of website creation.
A 3hr roadmap session laid the foundation to a 28pg packet that defined target customers and helped align business perceptions for investors and staff.
UX-focused layouts identified the value and interaction a customer should expect within each content area.
Lean website build accounted for the minimum amount of development needed to still increase conversions.