- Project: Website Alignment and Marketing
- Services: Strategy, Copywriting
- Web: centercoastrealty.com
Center Coast Realty
In the middle of a corporate rebrand, Martin Creative was asked to assist with strategy and consult on website development. Working directly with the CEO we helped communicate with their web development company to ensure the site's infrastructure was appropriate for CCR's specific needs. Through competitor research, customer analysis, and examining the customer journey, we were able to find new ways to increase user engagement on the site and strengthen marketing efforts.
A combination of surveys, review mining, and competitor analysis assisted in expanding user personas to drive UX and content strategy.
UX-driven blueprints set a framework for CCR's preferred website design team.
A conversion-based copy approach established a purpose to every sentence, image, and functionality choice on the site.